27–62%
of pest control calls go unanswered
When technicians are on job sites treating homes, calls go to voicemail. Most callers hang up without leaving a message and book with whoever answers next.
HomeAdvisor / AgentZap Industry Analysis
$900+
annual value of a single new customer
Recurring quarterly plans run $300–$900 per year. A missed call isn't just one job — it's a customer who would have paid you every quarter for years.
Housecall Pro Pest Control Pricing Guide, 2026
8.6%
annual industry growth rate
Pest control is one of the most recession-resistant service businesses in the country. Demand is growing — the question is whether the call reaches you or your competitor.
Kentley Insights, U.S. Pest Control Market Report, 2025
5 min
is all it takes to lose the job
After 5 minutes, the odds of qualifying a new lead drop by 80%. The average pest control company calls back missed leads hours later. By then, the job is gone.
Harvard Business Review / MIT Lead Response Study